Hi, I’m Adelia founder of Adelia & Rose, Tamworth’s first dedicated permanent jewellery studio and training academy.
Before starting my journey in permanent jewellery, I worked across the West Midlands as a support worker. While I loved helping people, I always knew I wanted to build something creative and flexible for myself and my family.
In 2021, I launched my first beauty business, training in lashes and brows while continuing to work full-time. After welcoming my daughter in 2023, I began thinking seriously about creating a career that combined creativity, flexibility and genuine passion.
After being introduced to the world of permanent jewellery through my dad, who is a jeweller, I instantly knew it was something I wanted to pursue. In 2024, I trained in permanent jewellery and launched the business under the name Forever Violet.
As the business continued to grow, Adelia & Rose was created in early 2026 with the launch of both our permanent jewellery academy and dedicated studio space in Tamworth.
Today, through Adelia & Rose Academy, I help aspiring business owners and beauty professionals learn permanent jewellery through hands-on training designed to build confidence, creativity and flexibility.
Frequently asked questions
What is Permanent Jewellery?
Permanent jewellery is custom-fitted jewellery welded directly onto you without a clasp, creating a seamless piece designed for everyday wear. It is commonly used for bracelets, anklets and necklaces.
Do I need to book?
Walk-ins are welcome, however bookings receive priority and are recommended for groups of 3 or more.
What materials are used?
We offer 14k gold-filled, 925 sterling silver and high-grade stainless steel chains, carefully selected for their quality, durability and appearance.
What if I need to remove my Permanent Jewellery?
Jewellery can safely be removed for MRI scans or medical procedures. We also offer free removal and a re-welding service afterwards.
What if I break my Permanent Jewellery?
While designed to be durable, permanent jewellery can still break if caught or pulled. We offer repairs for a small fee, although lost chains are not covered.
More Than Just Jewellery
At Adelia & Rose, permanent jewellery is about confidence, connection and creating something meaningful whether that’s through wearing it or learning the skill yourself through our academy.